Located in Glasgow east and serving Greater Glasgow, FAREPlay Stepford operates as a community sports and leisure facility using a social enterprise model (business with a social purpose). It caters for all sections of the community providing opportunities for children, young people, and adults to play, exercise, develop, and socialise. Its competitive advantage is the quality and combination of popular sports and leisure activities and facilities offered.
Key Goals at FAREPlay STEPFORD
Targeting consumers and organisations seeking to participate or organise occasional or regular sport/ leisure activities for enjoyment, physical health and fitness, personal development, building/ maintaining social networks.
A product which includes the hire of sports and leisure facilities to the local football community, to individual consumers for their own use, and to organisations for the exclusive use of their own clients or the provision of their own activities.
The facility is based in Glasgow east and has a high-quality sports and leisure facility of at least as good a specification as local authority and private provision; open 12 hours per day, 7-days a week, excluding public holidays.
Pricing structured to maximise income at peak periods and to provide affordable and accessible facilities, activities, and services at off-peak periods.
Promoting its facilities to a local market, using a mix of marketing communication tools and channels.
A finance strategy to achieve breakeven from trading income and employability funding, and an enterprise surplus equivalent to the net income on its peak-period activities; this surplus will be reinvested in the facility, the enterprise, and in FARE Scotland’s social purpose.